Cricket Australia has the aspiration of being Australia’s leading sport for women and girls, through greater engagement and inclusion in grassroots participation, elite pathways and competitions, our fans base and our workforce. Significant progress has been made towards this goal in recent years, with almost 400,000 women and girls now playing cricket across the country each year.
However, each major initiative tailored towards increasing the appeal of cricket to women and girls – such as the Big Bash League, the WBBL, the professionalisation of Australia’s female elite cricketers and the $6.5m Growing Cricket For Girls Fund – is being matched by countless seen and unseen changes to ensure cricket is genuinely a Sport For All.
Sarah took on the Head of Female Engagement role in November 2014. Prior to joining Cricket Australia, Sarah spent seven years in corporate roles, firstly in mergers and acquisitions advisory with Macquarie, then in a short stint with Medibank on its $5.5bn IPO before an unexpected offer led to her taking up residence in Jolimont.
With her husband Ben, Sarah is also the owner of X-Golf, the leading golf simulation company in Australia and New Zealand.
Sarah loves the energy of live sport, and is a champion for women’s sport and women in sport.