Click below download the pre-conference workshop programs:

WEDNESDAY 15 NOVEMBER – Pre-conference Workshops

Time Room 5 & 6 Room 7 Room 9
0930 – 1030 Commercially Sustainable Sport Forum
The Commercially Sustainable Sport Forum is specifically targeted at sport CEOs and Commercial Managers (or equivalent). This is an opportunity to gain tools and insights to ensure your sport is commercially viable and sustainable.
All sessions within the forum are interconnected with the entire day building towards the key learning outcome. Because of this, registration is for 11am to 5pm, not for specific sessions.
1030 – 1100 Morning Tea
1100 – 1200 Data driven decision making for sport
Xiaoyan Lu – Sport Market Insights, ASC
Data-driven decision making for sport – Learn about the latest national participation data and insights from AusPlay, and how the sport sector can use this powerful tool to make informed decisions.
Commercially Sustainable Sport Forum (continued)
1200 – 1300 Physical Literacy for Australia
Penny Carlson – Project specialist – ASC
Chad Anderson – Sport Participation, ASC
Australia’s sporting way of life and our health as a nation are under serious threat because of the decline in physical activity.
Our children are not developing the fundamental movement skills we possibly took for granted generations ago. This is having a lasting impact on the confidence and motivation of Australians to participate in sport and physical activity throughout their lives and in turn, the physical and mental health of our nation is being compromised.
The ASC is taking the lead to define physical literacy for Australia and to support collaboration across sectors. In doing so, we have developed the Australian Physical Literacy Definition and Draft Australian Physical Literacy Standard.
Physical literacy is about building the skills, knowledge and behaviours to help us lead active lives. It is the holistic learning that occurs through movement and physical activity integrating physical, psychological, social and cognitive capabilities.
This session will bring you on the journey of collaboration to develop the draft Standard and will explore the opportunity for physical literacy to help strengthen participation through increasing motivation and the desire to move. Participants will have the opportunity to engage with the draft Standard and to consider how it might be incorporated within their own context to support a consistent and collaborative approach towards lifelong participation
AusPlay case studies: How the sport sector are using AusPlay
Laurent Schmutz – Sport Market Insights, ASC
Cameron Tradell – Australian Rugby Union
Sandra Sweeney – Australian Sports Foundation
AusPlay case studies: How the sport sector are using AusPlay – Sport sector case studies: Come and hear about case studies on practical examples of how the sport sector are using AusPlay and other data to make data-driven decisions
1300 – 1345 Lunch break
1345 – 1445 Just add water: instant customer-centred design for the digital age
Adrian Tobin – Kinlab
Tim Falchi – Kinlab
Sport, like other industries, is being disrupted by people’s increasing use of digital technologies. It is changing how they experience sport – as fans, participants, volunteers, athletes and administrators. Join sports experience design experts Adrian Tobin and Tim Falchi from Kinlab for a hands-on, super circuit of customer–centred design in practice. You will be rapidly clue capturing, ideating, collaborating, and prototyping your way to an innovative solution to a challenge faced by sports customers right now.
This workshop will be ideal for anyone wanting to better understand how customercentred design can transform the experience of their community. The Kinlab team will help you dip your toes in the world of design thinking: how it works, what it entails and how it can help you, and your organisation.
AusPlay 101: How to access AusPlay data and navigate the online portal
Xiaoyan Lu – Sport Market Insights, ASC
Laurent Schmutz – Sport Market Insights, ASC – AusPlay reporting 101: Come and understand what AusPlay data is available to NSOs, how to access it and how to navigate the online portal. ASC staff responsible for managing AusPlay will be on hand to answer questions.
Training the Coach Developer
Kevin Thompson – Director, Coaching and Community, ASC
Anthony Bourke – Coaching and Community, ASC
Coach Developer(CD) programs are a rapidly growing part of coach education and support across sports both here and internationally.
Over the past 18 months, the Australian Sports Commission has partnered with Cricket Australia, Football Federation of Australia, Gymnastics Australia, Hockey Australia, Netball Australia, the
NRL and the Gold Coast City Council to pilot Coach Developer programs across the country. Results include:

    • improved quality of coaching
    • coaches are more confident and enjoy their coaching more
    • parents more positive about their child’s participation
    • increased coach retention
    • enhanced club culture.

The centrepiece of these pilots is the induction session for CDs. At the community level, the ‘tolerance’ for training people to be CDs is low – any training must be short and engaging. Drawing on international experience and the pilots, a generic induction has been developed and tested which can be modified to the specific needs of any sport and any club. There is no PowerPoint, no butchers paper, no pre-reading, no assessment and the focus is on active learning.
This session will be a ‘live’ induction – attendees will participate as if they are new CDs being trained up to support coaches at the community level. Attendees will experience first hand how
such an induction is run and will be able to apply the experience to the development of their own CD programs.

Commercially Sustainable Sport Forum (continued)
1445 – 1515 Philanthropy and sport
Patrick Walker – CEO, Aust Sports Foundation
Ryan Holloway – Australian Sports Foundation
In Australia, the tax-deductible giving market is around $3.5bn a year, and yet sport only receives around 1.5% of this. This does not reflect the importance of sport to most Australians, and the many health and social benefits that sport provides to our people and communities.
The Australian Sports Foundation estimates that sport should be raising around $300m a year from philanthropic sources, and is working with sport at all levels (from grassroots to our Olympic and National teams) to achieve this target. In the last 3 years, donations have grown from $17m in 2014 to $45m in 2017, so there is now a demonstrable track record of rapid growth in philanthropic giving to sport.
In this session, Sports Foundation CEO Patrick Walker and National Partnerships Director Ryan Holloway will be exploring the opportunity for sport to tap into this growing revenue source, including:

  • Outlining different ways to fundraise effectively
  • Showcasing new and emerging ideas to connect with donors
  • Highlighting case studies where sports clubs and organisations have successfully raised funds
  • Presenting feedback from a donor research project, outlining why donors will donate to sport, enabling your club or organization to present itself more effectively to potential donors
Reengaging teenagers in sport
Dr Matthew Nicholson – Associate Professor of Sport Management and Policy, School of Business, La Trobe University
Kane Bradford – School Engagement and Partnerships, ASC
The Australian Sports Commission (ASC), in partnership with La Trobe University has recently completed a project to address the underlying factors which affect sport and physical activity participation amongst youth (13-17 years) in secondary schools.
An extension of the ASC’s Sporting Schools Program was delivered in secondary school settings across Australia, with 8 NSOs engaging over 7000 students in sporting programs. Strategies, approaches, models and products were investigated to identify their effectiveness in addressing the decline in youth participation in sport and to identify those likely to have the greatest lasting and sustainable impact on student/participant engagement.
The project captured insights and outcomes related to student engagement with sport and/or physical activity, stakeholder relationships, sport in secondary schools, program delivery, program deliverers and program design (activities). To support sports engaging with the secondary school market, key recommendations and best practice design and delivery principles will be shared during the session.
1545 – 1600 Afternoon Tea
1600 – 1700 What’s more important than safeguarding children in sport?
Natalie Menzies – ASC
Rhys Harrison – Tennis Australia
Fiona Jones – VicSport
Think about the participation by children and young people in your organisation. How many children and young people (under the age of 18) on average participate per week?
2016 AusPlay data indicates 56 per cent of the population aged 0-14 are participating in organised sport or physical activity outside of school hours at least once per week. Children and young people are a critical part of participation and membership in sport and we know there is a real commitment by sporting organisations to ensure their safety.
Sporting organisations have been working in the area of child protection for some time now, and with the current Royal Commission into Institutional Responses to Child Sexual Abuse, sporting organisations are keen to ensure the safety of children and young people in their care. So how does that happen?
This session will focus on the work of the National Safeguarding Children in Sport Strategy and showcase the work of sporting organisations leading in the area of child safeguarding. These organisations will share their journey of policy to practice.
1700 – 1900 Registration Happy Hour


0800 Registration
0900 – 0930 Welcome to Country and Opening Address
Arena 1B
0930 – 1015 Leadership and responding to change
Arena 1B
Jayne Hrdlicka – CEO Qantas Loyalty & Digital Ventures
Drawing on her career as a business professional, Jayne will share her experience in setting dynamic strategies to respond to market and competitor trends, consumer needs and desires to gain sustainable competitive advantage (particularly in the volatile airline industry). How does she apply this in her role as President of Tennis Australia and what are the key take outs for other sports and the sector as a whole?
1015 – 1045 Morning Tea
Foyer E + F
1045 – 1130 Panel – Staying ahead of the game in a fast changing world
Arena 1 B
Dr Amanda Green  Director People and Culture, PwC
Dominic Wall – Royal and Ancient Golf Club
Danni Di Toro – Vice Chair, Australian Paralympic Committee’s Athlete’s Commission
FacilitatorPaul Kennedy Presenter – ABC News Breakfast
As a nation, Australia enjoys the many benefits that sport provides. However Australia is changing and the sport sector needs to change with it, if not ahead of it. Australians are increasingly time-poor, less active and less interested in organised and competitive sport. Some sports, such as Tennis, Netball, AFL, NRL and Cricket, are successfully growing and commercialising, while others are struggling with complex federated structures and to maintain exposure and sponsorship. What innovative strategies, business models or initiatives can leaders develop to effect business and cultural change to ensure a dynamic and sustainable future for sport?
1130 – 1215 Sport and Gender Equality
Arena 1B
Kate Jenkins – Federal Sex Discrimination Commissioner
18 months into her tenure as Federal Sex Discrimination Commissioner, Kate will provide a compelling case for increasing women’s representation in leadership positions. She will focus on the enormous opportunities for sport to make meaningful change and positively impact the Australian society more broadly.
1215 – 1300 Panel – The power of sport having influence through action (Our WATch)
Arena 1B
Cassie Lindsey – Policy and Program Manager, Our Watch
Alan Tongue – One-community ambassador, NRL
Adam Thomas – Head of Community and Pacific Partnerships, Rugby Australia
Erin Ablett – Education Project Officer, AFL
Marne Fechner – CEO, Netball Australia
FacilitatorPaul Kennedy Presenter – ABC News Breakfast
Sport plays a key role in changing social attitudes, acting as a powerful tool to address issues such as domestic violence, racism, homophobia, mental health and disability. Our Watch’s Sports Engagement Program works with sporting codes at every level to establish an environment based on equity and respect. This panel will bring together speakers from AFL, ARU, NRL and Netball Australia to share ideas, strategies, best practice, and case studies and explore future approaches and solutions to promote gender equality and prevent violence against women. This session will explore the power of sport to reach a broad cross section of the community when working together on a social issue.
1300 – 1400 Lunch
Foyer E + F
1400 – 1445 Q & A
Arena 1B
Erin Phillips – AFLW premiership captain, Basketball Olympic medallist and World Champion
FacilitatorPaul Kennedy Presenter – ABC News Breakfast
Adelaide Crows player Erin Phillips won every award in the inaugural AFLW season – the premiership, Best on Ground in the Grand Final, the League Best and Fairest and Most Valuable Player and goal of the year award. The Olympic silver medallist basketballer captured the attention and hearts of Australia, not only for her sporting prowess, but also for representing women and girls who have not been allowed to play the sport of their dreams, just because of their gender. The AFL’s decision to bring forward the introduction of the AFLW from 2020 to 2017, has been lauded as a historic moment in sport, providing opportunities for women and girls to play this iconic game, creating role models and “upping the ante” on all other sports. And, when Erin kissed her wife Tracy Gahan after winning the AFLW’s Best and Fairest award, she helped the AFL and the Australian society take further strides towards equality. Jamila Rizvi will have a candid conversation with Erin about what AFLW means to her, her future with the Australian Opals and gender equity in sport.
1445 – 1530 Panel – Women in Sport – breaking the mould
Arena 1B
Giles Thompson – CEO, Racing Victoria
Mandy Spear – COO, Titanium Security Arena
Laura Johnston – General Manager Performance & Culture, Swimming Australia
FacilitatorPaul Kennedy Presenter – ABC News Breakfast
Women and girls’ participation is on par with, or greater than men and boys participation in sport. Australia’s female athletes have recorded great results on the international stage and brought home more medals than male athletes. Despite this, there are very few women in leadership positions in sport and female athletes receive significantly less sponsorship and media coverage and a significant gender pay gap exists. These issues are largely due to inequitable practices and inherent biases in systems and attitudes in the sport sector. What can be done to ensure equitable practices and to change the way we promote sports and female athletes so they are not viewed as inferior to men’s sport. You can’t be what you can’t see, so how can sports break the mould to ensure a level playing field for women and girls? What is the business case behind inviting women and girls to be a part of sport?
1530 -1600 Afternoon Tea
Foyer E + F
1600 – 1645 Gold Coast 2018, the legacy for sport
Arena 1B
Kerry Petersen – Deputy Director-General, Office of the Commonwealth Games
Office of Commonwealth Games (OCG) has a team dedicated to Legacy and Games Benefit for the Commonwealth Games. Kerry will present on the Commonwealth Games venues infrastructure, the involvement of the various sporting bodies and technical officials to ensure the best legacy outcomes from the community post Commonwealth Games.
1645 – 1730 Panel – Leveraging events for effective legacy
Arena 1B
Rachael Carroll – CEO, Duco Events
Loke-Poh Wong – Badminton Australia
Nick Hockley – CEO, 2020 T20 World Cup
Facilitator: Nicole Livingstone – MC, Olympic Medallist
How can sport leverage major events for participation outcomes? Practical examples of how to leverage major events for effective legacy. How can sports use their events competitions to unlock different revenue streams to ensure the organisation is financially sustainable? Exploring the role of the broadcast partner to drive key participation messages. Using elite competition to drive participation growth (e.g. Cricket T20).
Panel – Understanding the sports consumer
Arena 1A
Janette Brocklesby – Research Lead, Community Sport NZ
Jo Juler – Head of Marketing, Tennis Australia
Kerry Tavrou – Gymnastics Victoria
FacilitatorAlistair Dobson – Australian Football League
Australians are increasingly time-poor, have limited budgets and are inundated by new forms of entertainment. We are being told that sport needs to change to suit what Australians want but without losing the key ingredients that makes sport unique and great. How can you tell what it is about your sport that attracts participants and what are the parts that are barriers to increased participation and enjoyment? Three panellists with different perspectives on understanding the sports consumer will tell you how to start answering this question to keep your sport relevant and viable.
1815 – 2030 Networking Function – Carrara Stadium
Transfers depart GCCEC 1745 and will return at 21:15


0830 – 0840 Day Two Opening
Arena 1B
Nicole Livingstone – MC, Olympic Medallist
0840 – 0930 Keynote – The Benefits of Sport
Arena 1B
Peter FitzSimons – Columnist and Author
Peter FitzSimons is a rugby star, best-selling author, well respected columnist for the Sydney Morning Herald and Sun-Herald and television personality. Peter will speak about the power and benefits of sport in his entertaining and thought-provoking style.
0930 – 1015 Keynote – Leadership and Change (Digital)
Arena 1B
Scott Dinsdale – Managing Director, Accenture
How is digital impacting the Australian sport industry, and where do we go from here? Over the past 18 months, the Australian Sports Commission (ASC) has been asking Australians how they want to digitally engage with sport and trying to understand how sport organisations should be responding. As Chair of ASC’s Digital Advisory panel and drawing on his 25 year digital journey, Scott will share what we have learnt, highlight some of the challenges, and outline what we can collectively do as an industry to respond.
1015 – 1045 Morning Tea
Foyer E + F
1045 – 1130 Panel – Digital Strategy
Arena 1B
Rachel Piastri – ED, ASTN
Jo Collins – GM, Digital Transformation, FFA
Marissa Aliferis – MD, A Profitable Purpose
Anthony Moore – CEO, Basketball Australia
FacilitatorScott Dinsdale – Managing Director, Accenture
Daily, we are inundated with buzzwords and marketing spin around digital, with no shortage of shiny new toys to play with. But what’s it like in the trenches? Four panellists, who have been intimately involved in digital transformation of sport, share their experiences and discuss some of the challenges from their perspective.
Panel – Benefits of Sport
Arena 1A
Rayoni Nelson – Manager, VicHealth
Professor Dick Telford – Professor (Physical Literacy), University of Canberra
Professor Graham Cuskelly – Head of Department, Griffith Business School
Facilitator – Carol Fox – President/Chair, Women Sport Australia
Our participation in and passion for sport creates significant benefits for Australia. Sport makes a major contribution to our health and wellbeing, with high participation by children creating the foundations for an active, healthy life that is essential to combat obesity and physical inactivity. Participation in sport also improves outcomes in core academic fields, as well as teaching life skills and improving retention. The network of clubs and competitions brings people together like few sectors can and is a rich source of social capital.
1130 – 1215 Keynote – Understanding the sports consumer
Arena 1B
Belinda Clark – Head of Junior Cricket for Cricket Australia
Cricket Australia is an industry leader in using research and evidence to re-shape the experience for young participants and Belinda will describe what Cricket Australia has learnt through developing, piloting and evaluating new formats of junior cricket.
1215 – 1300 Keynote – Somebody I used to know: harnessing creativity and energy
Arena 1B
Natasha Pincus – Director, writer, storyteller
The music video Natasha directed, edited and produced for Gotye’s multi ARIA and Grammy award-winning song Somebody That I Used to Know has been viewed by almost half a billion people around the world. The video has won over 50 international awards and has been shared so often that it caused an internet sensation. Natasha has previously been interviewed on the success of the video, however at OSF17, she will (for the first time ever) share her reflections on her role as a leader in the making of the video and how she harnessed the creativity and energy of Gotye and the music and film crew.
1300 – 1500 Social Event – Farewell Lunch, ASC Participation Awards and Closing Speaker
Curtis McGrath Paralympic Gold Medallist